While I’ve got a Jewish wife, Jewish kids and an ever-widening circle of Jewish friends and colleagues, I have stubbornly remained non-chosen. But I got sick of being merely Jew-adjacent. So in the summer of 2008, I became an official Cultural Jew, in front of a live audience at the opening of the Contemporary Jewish Museum in San Francisco. There was a quiz, humiliation and the downing of gefilte fish juice. My friends at Reboot have just posted audio, in streaming and podcast formats, of the whole mishigas.
My speaking engagements are handled by the Harry Walker Agency and the Brightsight Group. I’m available to talk to business meetings, creative and marketing professionals and book groups on the following topics:
What Do Rejuveniles Want?
Rejuveniles represent a valuable but often misunderstood market. Companies that have profited most from rejuveniles’ buying power – Disney, Lego, Viacom, and Volkswagen – have developed hard-won wisdom in how to design market and reach these consumers. In this provocative presentation, I’ll discuss case studies of success (The Apple iMac, Lego’s courting of Adult Fans of Lego) and failure (Disney’s California Adventure, Toyota’s “Put It In Play” campaign), as well as strategies for creating and marketing “kid-targeted” products that simultaneously appeal to adults.
Playing Like Einstein
Innovation-minded managers are finding success by harnessing their workforce’s innate sense of childlike play. I’ll discuss how CEOs at companies including Nokia, IDEO, Southwest Airlines and PricewaterhouseCoopers are capturing their employee’s creativity by making their workplaces and business plans more playful. Looking beyond frivolous and costly recreational solutions championed in the dot-com era, I describe how companies can foster a childlike spirit that blurs the line between work and play and spurs new solutions.